Search Insights utilizes Searchspring's search tracking data, while also analyzing some supplemental Google Analytics data to present important metrics breakdowns for searches performed on your site. You can use this report to analyze how shoppers are interacting with the various search queries on your site, and you can take action directly from this report.
Known Issues / Caveats
- There are some cases where Google Analytics doesn't return all the data we ask for. We saw this in one case where Page Value was off because we weren't getting a specific casing of a search query from GA, even when maxing out the GA request limit.
- Because we only fetch 5,000 rows of GA data, sometimes a specific casing with lower numbers of unique views may be dropped in our aggregations. Even if we increased it to Google's max of 10,000, this would sometimes happen.
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
Breakdown gives you a view of the requests made, total unique searches and and number of products associated with the Search Query for a selected date range.