Category Insights utilizes both Searchspring and Google Analytics data to present important metrics breakdowns for each Searchspring Category integration on your site. You can use this report to analyze how shoppers are interacting with the various Searchspring-powered category pages on your site, and you can take action directly from this report.
Category Insights will only appear if you are utilizing Searchspring's Category Page installations, and if you have Search/Category Insights feature enabled. Contact your customer success representative for more information.
Date Range
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
Page
The name of the category page.
Requests
Requests can help you gauge how engaged shoppers are within a category. It shows the total number of times a product set was requested by and shown to a shopper on this category page. This includes when a shopper originally landed on the category, as well as each time a shopper clicks a filter, and changes pagination (goes to page 2 of results, etc).
Products
The number of products that are in a category.
Page Views
Page Views indicate the number of times a category page was loaded or refreshed in a shopper's browser. This count can include the same shopper going to the category multiple times, or shoppers going one time.
This number will always be lower than (or equal to) the "Requests" column, since Requests include the original product listing load in addition to every product set change after the page is loaded (such as clicking filters and pagination). Page Views simply counts when the page itself loads in the browser.
Tip: You can determine the ratio of how much your shoppers are clicking on pagination/filters on this category by comparing the Page Views column to the Requests column.
Learn more about how Google Analytics calculates Page Views here.
Unique Page Views
A unique page view is counted for each visit this category was viewed during, regardless of how many times it was viewed during that visit. If a single visit included 1 view of this category or 20 views, it will still count for a single Unique Page View.
Learn more about how Google Analytics calculates Unique Page Views here.
Avg. Time on Page
The average amount of time (in seconds) that shoppers spend on this category page before moving to a different page.
Calculation: Total Time on Page / (Page Views - Exits)
Bounce Rate
A "bounce" is when a shopper viewed this category once, but didn't explore it any further. The "Bounce Rate" is the percentage of shoppers who landed on this category without exploring it further. A higher bounce rate indicates lower interaction from your shoppers on this category.
Learn more about how Google Analytics calculates Bounce Rate here.
Actions
If you'd like to take some additional control over the behavior of a category page, you can simply click the "Merchandise" link in the Actions column, which will take you directly to a campaign for that category.
If a campaign already exists for it, it will say "Edit Campaign" and take you to the existing campaign. If not, it will say "Create Campaign" and clicking it will create a new campaign for that category.
Table Tools
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Show/Hide Columns (Gear): Clicking the gear icon at the top right allows you to select which columns you'd like to show or hide on the table, helping you to focus on what's important to you.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.
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