The Keywords report breaks down all searches in your store and identifies the most commonly occurring words. This can help you gain a more general feel for what people typically look for on your site.
Note: This report has been updated. The upgrade provides enhanced functionality along with the data users are already familiar with from the original iteration in the Searchspring Management Console (SMC).
Note: For performance reasons, this report is limited to the top 50,000 keywords.
Note: Visualizations (widgets) are sorted in descending order.
Date range
Use the date selection tool at the top left to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
Search tool
You can filter the report to include or exclude certain terms by clicking the "Search (Select)" button at the top left of the page. Click "Include" or "Exclude" at the top of the form to include or exclude selected terms. Use the Search box to find selected terms, then click "Apply" to apply your filters. To remove filters, click "Search (Select)", un-check the search terms to remove them, and click "Apply".
Report options
The report has various tools that allow you to easily navigate its data. The kebab menu (three dots) is available at the top of the report and also within the main graph/chart for this report and each of its visualizations. Simply mouse over a visualization or the chart to see the available options, which may differ for each element on the page.
If you decide to download the report or an element of the report (such as a chart or visualization), select "Download" to choose between an .xlsx or .csv export, or choose "Present" to share your screen:
Total Keyword Searches
This visualization shows the total number of keyword searches during the selected date range.
Total Unique Keyword Searches
This visualization shows the total number of unique search words during your selected date range.
Average Unique Keyword Searches
This visualization shows the average number of unique search words per day during your selected date range.
Chart
The chart shows how many unique words were included in search queries each day in your selected date range. Higher numbers on this chart indicate a greater variance in individual words that occur within search queries.
Click the arrow next to the date to change the direction of the date sorting — from ascending to descending, or vice versa.
Breakdown
This section provides a detailed breakdown of each search keyword used.
Keyword (similar terms combined)
This column displays each unique search query word. Similar words are grouped together to help better identify trends in what people are searching for.
Total Unique Searches
This column displays the total number of searches that included this search word over the selected date range. The more commonly occurring terms should receive particular attention.
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