The Product Recommendations report provides metrics for Searchspring's Personalized Recommendations product offering. The report uses Searchspring’s recommendations tracking data to explain how shoppers interact with recommendations on your site. You can use this report to learn which recommendation profiles are being viewed by shoppers and understand whether the recommended products are driving engagement and conversion.
Be advised that this report uses IntelliSuggest and Beacon Tracking to generate metrics based on shopper engagement with recommendations. If you do not have tracking enabled, please contact support to ensure these functions are set up for your site.
Note: Visualizations (widgets) are sorted in descending order.
Date range
Use the date selection tool at the top left to change the range of dates for which you'd like to view details of this report. This report pulls data from November 1st, 2023, through the current date.
Report options
The report has various tools that allow you to easily navigate its data. The kebab menu (three dots) is available at the top of the report and also within the main graph/chart for this report. Simply mouse over a visualization or the chart to see the available options, which may differ for each element on the page.
If you decide to download the report or an element of the report (such as a chart or visualization), select "Download" to choose between an .xlsx or .csv export:
Currency
Click the "Currency" button to choose which currency to use. The system will load the default currency from website settings when you open the report. If your account includes multiple currencies, you may click the Currency button to choose a different currency, but if only one currency is configured for your account, that will be the only one available in the selection pop-up.
Highlights
These visualizations show an overview of the revenue for the selected date range.
Revenue
This visualization shows the total value of recommended products sold. This value is displayed in the currency chosen at the top of the report.
Impression Rate
This visualization shows the percentage of times that recommendations loaded on the page were viewed by shoppers.
Total Views
This visualization shows the total number of times recommendations have been viewed on your site.
Click-through Rate
This visualization shows the percentage of recommended profiles that were clicked by a shopper.
Revenue
The Revenue chart shows revenue directly attributed to purchases from recommendations. Note that the currency symbol will not display within the chart; the revenue shown is based on the currency selected in the drop-down menu above.
Recommendations Profiles
This section provides a detailed breakdown of the performance of each recommendations profile. This will allow you to measure recommendations performance based on the type of recommendation or the page placement so you can understand how engagement differs based on the stage of the shopper journey.
A recommendations profile is a single recommendation type deployed in a specific location on your site. Pages can contain one or more recommendations profiles, depending on your strategy.
Name
This is the name of the recommendations profile.
Placement
This is the page placement selected when creating the recommendations profile.
Type
This is the recommendation type used by the recommendations profile.
Viewed
This is the number of times a profile was viewed by a shopper. (Shoppers have to physically scroll to the profile for this to count as a view.)
Impression Rate
This is the percentage of times a rendered recommendations profile was viewed by a shopper. It is intended to let the user measure whether customers have scrolled to view the recommendations placed on a page. Why is this important? If recommendations are poorly positioned on the page, that can have a negative impact on metrics further down the conversion funnel.
Products Clicked
This is the total number of clicks on the recommended products.
CTR
Click-through rate (CTR) represents the percentage of times a shopper clicked a profile that was recommended to them. It is intended to measure shopper engagement with recommended products. Why is this important? This allows users to measure recs engagement separate from the order funnel. It’s possible that there are reasons unrelated to recommendations that might cause a shopper not to purchase a recommended product that interests them, such as shipping fees or a poor checkout experience.
Conversion Rate
This represents the percentage of times a shopper ordered a product that they viewed in recommendations, regardless of whether or not they clicked on the product in recommendations. For example, if a shopper happened to see replacement strings suggested as a cross-sell recommendation on an acoustic guitar product detail page (PDP) but ended up clicking and purchasing the same product from a category page later in their session, Searchspring would still consider the order as an “impression conversion” (or “view-thru conversion.”) Why is this important? While it’s not as direct as a click, seeing a product in recommendations is still expected to have an impact on a shopper’s buying decision. This allows a merchandiser to capture the indirect impact of products viewed from recommendations on their overall conversion rate.
AOV
This is the average order value (AOV) for orders containing products that the shopper viewed in this profile.
Revenue
This is the total monetary value of recommended products sold, based on the currency selected in the drop-down menu at the top of this page. Revenue is attributed to recommendations when a shopper orders a product that they saw recommended to them within the same session or within 24 hours of the impression event.
Here is what would be included in reporting for revenue:
- If a shopper viewed the product in recommendations but did not click on it before ordering
- If a shopper viewed the product as the result of multiple recommendations profiles, revenue (as well as other key metrics) will be attributed to the profile they engaged with last
Here is what would not be included in reporting for revenue:
- It does not include orders if an order and the impression are not in the same session
- It does not include orders if a session lasts for longer than 24 hours and there is more than a day between when the shopper clicked or viewed the product and their order of that product
Adding a filter
To add a filter to the report, right-click any profile and click "Filter". This allows you to filter the report to show data for that specific profile and view trends over time.
The report will update to reflect the filter applied.
To remove the filter from the report, click the "Clear all" button at the top of the page. This will remove the filter applied and reset the report to its original state.
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