The report provides details of how customers use the autocomplete feature. Autocomplete is the list of suggestions that appears instantly while typing in the search box, surfacing the most relevant search term predictions for your shoppers. Suggestions are dynamically refined as customers type additional words and phrases. You can read more about autocomplete here.
See a demo with highlights of this report here.
Note: If you see a blank report with no data, you most likely have not yet upgraded to Beacon 2.0. Click here to see more information about this migration.
Note: As we check for similar terms in your product data, we also run spell correction, if needed, to generate the most relevant search suggestions possible; even if spell-correction is applied, the table at the bottom of this report shows the original typed query, not the spell-corrected version.
Note: Visualizations (widgets) are sorted in descending order.
To see more about general report functionality, such as date ranges, scheduling, and downloads, click here.
Visualization and report options
In any visualization on the report, click the kebab menu (three dots) at the top right. Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the visualization in full-screen mode. The top right corner of the report has a separate kebab menu that offers "Download" and "Present" along with the options to create or manage schedules for sending this report.
Searching the report
By default, the report includes filter data for all refinements and categories. However, you may click the "Search" button at the top of the page and use the tabs along the top to include or exclude terms. A new "Search" window will appear and allow you to type in a search term and apply it to the report.
You may also search for specific keywords within this report; simply click the "Search" button at the top of the report. Search for the desired term and click "Apply" to save this refinement. The report will update to display your selected search. To remove the applied search term, click the "Search" button again and un-check the search term, then click "Apply". The report will reset to its original state.
You may also right-click a Typed Query within the Autocomplete Summary title and click "Filter" to filter the report by that specific autocomplete search term. As with the search function, the report will update to filter by that specified term. Simply click the "Clear all" button at the top of the page to clear the filter from the report and reset it to its original state.
Impression Rate
This table provides the percentage of autocomplete results that were viewed by shoppers during the selected date range.
Click-through Rate
This visualization displays the percentage of viewed results that shoppers clicked on – a key signal of how compelling the suggestions are.
Autocomplete Display Count
This number shows the number of times the autocomplete result was displayed to shoppers during the selected date range.
Autocomplete Performance
This number shows the behavior of shoppers after the autocomplete result was provided: how many products were viewed and clicked during the selected date range.
Popular filters used in autocomplete
This visualization shows the most popular filters used in autocomplete (if these have been configured) during the selected date range. These filters show how customers refine their product selection straight from the autocomplete menu. It’s a signal of:
- Filter setup: Are useful filters exposed with the autocomplete experience?
- Customer intent: Which dimensions (e.g., category, gender, material) matter most?
Note: If filters are not configured in the autocomplete on a site, this chart will not be populated.
Top 10 products clicked
This visualization shows the products that had the highest click activity during the selected time range.
Autocomplete Summary
The summary table gives a high-level overview of all autocomplete interactions performed by shoppers during the selected date range.
Typed Query
The column displays the actual query typed by the shopper.
Query Count
The column displays the number of searches performed for the typed query.
Impression Rate
The column displays the impression rate of the typed query results that have loaded in autocomplete.
Products Clicked
The column displays the number of products that were clicked from the typed query.
CTR
The column displays the click-through rate for the typed query, i.e., percentage of viewed results clicked.
Filters Used
The column displays the number of filters used on the typed query.
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