The Campaigns report provides merchandisers with a centralized view of how their campaigns are performing. It helps answer critical questions such as:
- Which campaigns are generating the most engagement and revenue?
- How is campaign performance trending over time?
- What are the top contributors to revenue from campaign-driven activity?
See a demo with highlights of this report here.
Note: We calculate revenue attribution as follows: If a shopper goes to a campaign, clicks on the results, and ends up buying a product within a 24-hour window, that transaction is attributed to that campaign. This report uses the "last touch" attribution model.
Note: If you see a blank report with no data, you most likely have not yet upgraded to Beacon 2.0. Click here to see more information about this migration.
Note: Visualizations (widgets) are sorted in descending order.
To see more about general report functionality, such as date ranges, scheduling, and downloads, click here.
Visualization and report options
In any visualization on the report, click the kebab menu (three dots) at the top right. Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the visualization in full-screen mode. The top right corner of the report has a separate kebab menu that offers "Download" and "Present" along with the options to create or manage schedules for sending this report.
Searching the report
By default, the report includes filter data for all refinements and categories. However, you may click the "Search" button at the top of the page and use the tabs along the top to include or exclude terms. A new "Search" window will appear and allow you to type in a search term and apply it to the report.
You may also search for specific keywords within this report; simply click the "Search" button at the top of the report. Search for the desired term and click "Apply" to save this refinement. The report will update to display your selected search.
To remove the applied search term, click the "Search" button again and un-check the search term, then click "Apply". The report will reset to its original state.
Total Traffic
This table provides information about the total traffic that campaigns are generating on the site; it is calculated as the total number of views for all campaigns during the selected date range.
Click-through Rate
This visualization displays the percentage of clicks on campaign products that were viewed. It is calculated as the percentage of views that resulted in a click on a campaign product.
Revenue
This number shows the total revenue generated by merchandising campaigns. It is calculated as the total value of products sold from campaign products.
Status
This number shows the number of active/inactive merchandising campaigns on your site.
Top campaigns that received the highest revenue
This horizontal bar chart highlights the top five campaigns that received the highest number of transactions. It reflects which initiatives have successfully translated shopper engagement into revenue.
Note: Your global/default campaign will always show on top of this report because it is triggered heavily in comparison to a local/target campaign whose scope is narrow.
Total Revenue by Date
The time-series chart shows daily revenue attributed to campaigns.
Campaigns Summary
The summary table gives a high-level overview of how each campaign performed.
Title
The column displays the name of the campaign.
Trigger Type
The column displays the campaign trigger type. Note that categories are represented as the "filter" type.
Status
The column displays the current campaign state (active/inactive) based on the campaign status in the database.
Total Views
The column displays how many times the campaign was seen by shoppers.
CTR
The column displays the click-through rate (CTR): the percentage of views that resulted in product clicks on the campaign.
Conversion rate
The column displays the conversion rate for the selected campaign.
AOV
The column displays the average order value (AOV) attributed to the selected campaign. The AOV considers all the products in the transaction, and this calculation is based on a 24-hour window. It includes both campaign- and category-related products and any other products purchased in the same transaction.
Note: Revenue only counts products that were interacted with through the campaign/category. Because of this difference, AOV can be higher than revenue in some cases.
Total Revenue
The column displays the total value of products sold among the results triggered by this campaign.
View products
The column displays the link to see products shown in the campaign. Clicking this link will take you to the Product Performance report, which provides product-level performance within a specific campaign. It shows the top five most-viewed, most-clicked, and most-sold products from the campaign.
Note: Within the Product Performance report, there is a "view campaigns" link in the Summary table to review how a product performs across the different campaigns in which it is present. Clicking this link will open the subsidiary Campaign Product Performance report. This report displays all the campaigns to which the selected product belongs. The summary table at the bottom of the report displays the title of each campaign, with details of its views, clicks, transactions, and units sold.
View campaign
The column displays the link to edit or review campaign setup.
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