This report provides a product-level performance within a specific campaign. It displays the following information:
- Top 5 Most Viewed Products = Top five campaign products that received the highest number of views
- Top 5 Most Clicked Products = Top five campaign products that received the highest number of clicks
- Top 5 Best-Selling Products = Top five campaign products that received the highest number of transactions
Note: We calculate revenue attribution as follows: If a shopper goes to a campaign, clicks on the results, and ends up buying a product within a 24-hour window, that transaction is attributed to that campaign. This report uses the "last touch" attribution model.
Note: Visualizations (widgets) are sorted in descending order.
To see more about general report functionality, such as date ranges, scheduling, and downloads, click here.
Visualization and report options
In any visualization on the report, click the kebab menu (three dots) at the top right. Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the visualization in full-screen mode. The top right corner of the report has a separate kebab menu that offers "Download" and "Present" along with the options to create or manage schedules for sending this report.
Searching the report
By default, the report includes filter data for all refinements and categories. However, you may click the "Search" button at the top of the page and use the tabs along the top to include or exclude terms. A new "Search" window will appear and allow you to type in a search term and apply it to the report.
You may also search for specific keywords within this report; simply click the "Search" button at the top of the report. Search for the desired term and click "Apply" to save this refinement. The report will update to display your selected search.
To remove the applied search term, click the "Search" button again and un-check the search term, then click "Apply". The report will reset to its original state.
Campaign Product Information
This table shows the title of the campaign.
Visualizations
The following charts provide quick summaries of the performance for the selected campaign products.
Top 5 Most Viewed Products
This visualization shows the five products with the highest number of views for the selected campaign.
Top 5 Most Clicked Products
This visualization displays the five products with the highest number of product clicks for the selected campaign.
Top 5 Best-Selling Products
This visualization shows the five products with the highest number of transactions for the selected campaign.
Banners Summary
The Banners summary in this subsidiary report makes it clear if your banners are operating effectively within your campaign. Use this section to compare campaigns with and without banners and to see which banner positions lead to the most clicks or revenue.
There are two layers of information available:
- At the campaign summary level (on the Campaigns report)
- At the campaign products drill-down level (on the Product Performance report)
Campaigns summary level
A "Banner" column is shown in the Campaigns Summary table. If a campaign has a banner attached, you will see a checkmark (✔) in that column. If not, you will see an x in the column (✖). This gives immediate visibility of which campaigns are running with banner support and which campaigns are not.
Campaign products drill-down level
Clicking the "view products" link on any campaign with a banner opens this report (the Product Performance report), which has a Banners summary section. For each banner associated with the selected campaign, customers can see:
- Banner Type = Inline, primary, secondary, left, footer
- Placement = The position the banner occupies in the campaign
- Views = How many times the banner was seen (impressed)
- Clicks = How many times it was interacted with
- CTR (click-through rate) = Clicks divided by views, shown as a percentage. This value is isolated to clicks on the banner itself, not clicks on the overall campaign.
Campaign Products Summary
The Campaign Product Performance summary table provides a UID-by-UID (unique ID) breakdown of how individual products performed within a specific merchandising campaign. It enables merchandisers to analyze product visibility, engagement, and conversion outcomes, and take targeted actions to optimize merchandising strategy.
UID
The column displays the unique ID of a product.
SKU
The column displays the individual product's SKU.
Name
The column displays the campaign product name or title.
Total Views
The column displays how many times the campaign product was seen by users.
CTR
The column displays the click-through rate (CTR): the percentage of views that resulted in clicks on the campaign product.
Total Transactions
The column displays the number of transactions for the product completed within 24 hours after a campaign click.
Units Sold
The column displays the quantity of products sold from results triggered by this campaign.
Conversion rate
This column displays the percentage of product views that resulted in a transaction.
Total Revenue
This column displays the total revenue generated from this product as a result of this campaign.
View campaigns
This column displays the link to review how a product performs across the different campaigns in which it is present. If you click this link, you will be taken to a report that is drilled down one level further. In the example below, we will click the "view campaigns" link for the first product, the 9ct White Gold with 7 Diamonds Cluster Ring.
Clicking the "view campaigns" link on the diamond ring will open a new sub-report, Campaign Product Performance. This report displays all the campaigns to which this specific product belongs. The summary table at the bottom of the report displays the title of each campaign, with details of its views, clicks, transactions, and units sold.
Comments
0 comments
Article is closed for comments.