The On-site Recommendations report provides metrics for Athos Commerce's Personalized Recommendations product offering. The report uses Athos' recommendations tracking data to explain how shoppers interact with recommendations on your site. You can use this report to learn which recommendation profiles are being viewed by shoppers and understand whether the recommended products are driving engagement and conversion.
See a demo with highlights of this report here.
Be advised that this report uses Beacon Tracking to generate metrics based on shopper engagement with recommendations. If you do not have tracking enabled, please contact support to ensure these functions are set up for your site.
Note: Visualizations (widgets) are sorted in descending order.
To see more about general report functionality, such as date ranges, scheduling, and downloads, click here.
All-touch Attribution
This report uses an "all touch" model for reporting logic. Whenever a shopper views or clicks a product within a recommendation profile, that profile gets credit for the sale of the product, even if the shopper saw that product in more than one profile.
Attribution occurs when a shopper sees a product in a recommendation profile and then purchases that product within 24 hours.
Under "last touch" attribution, revenue would be attributed only to "bottom of funnel" profiles that were last seen by the shopper, which would skew the numbers in the report. The "all touch" model allows merchants to see how each profile placement has influenced the shopper's buying decision.
Note: Because every profile gets 100% attribution for the products that were viewed in that profile and purchased within 24 hours, the numbers do not sum up to the total Transaction Revenue – the sum of the Influenced Revenue values in the summary table (at the bottom of the report) will likely be higher than the Revenue metric at the top of the report.
For example, a shopper buys a $100 pair of shoes after seeing the shoes in the "Customers Also Viewed" profile first and in the "Side cart" profile second.
| Attribution type | Last-touch Attribution | All-touch Attribution | Revenue (top of report) |
| Customers Also Viewed profile | $0 | $100 | $100 |
| Side Cart profile | $100 | $100 | $100 |
Thus, if the total revenue in the Profile Breakdown looks higher than your actual site sales, this represents "influenced revenue", and because a single user touched multiple profiles, the revenue is attributed to both profiles to reflect that influence.
The Revenue total at the top of the report shows the actual money collected from unique transactions. However, the Summary Table uses an "all-touch" model to show influence. For example, if a customer sees recommendations from both Profile A and Profile B and then makes a $50 purchase, both profiles will show $50 in the summary table because they both helped drive the sale.
Visualization and report options
In any visualization on the report, click the kebab menu (three dots) at the top right. Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the visualization in full-screen mode. The top right corner of the report has a separate kebab menu that offers "Download" and "Present" along with the options to create or manage schedules for sending this report.
Searching the report
By default, the report includes filter data for all refinements and categories. However, you may click the "Search" button at the top of the page and use the tabs along the top to include or exclude terms. A new "Search" window will appear and allow you to type in a search term and apply it to the report.
You may also search for specific keywords within this report; simply click the "Search" button at the top of the report. Search for the desired term and click "Apply" to save this refinement. The report will update to display your selected search.
To remove the applied search term, click the "Search" button again and un-check the search term, then click "Apply". The report will reset to its original state.
Revenue
This chart shows the total revenue attributed to an on-site recommendations profile for the selected date range. This value is "influenced revenue" and is based on the "all touch" model, which means that any recommendation profile a shopper interacts with (impresses) or clicks during their journey gets credit for the sale, rather than just the very last one they saw.
Impression Rate
This visualization displays the percentage of time the recommendations loaded on the page.
Total Views (image renders)
This table provides information about the total number of views of on-site recommendations.
Click-through Rate (CTR)
This number shows the percentage of times the recommendations were clicked.
Weekly Revenue Trend
This visualization shows the week-over-week trend for revenue generated by on-site recommendations.
Weekly Impression Rate Trend
This visualization shows the week-over-week trend for how often recommendations were loaded on a page.
Weekly Views Trend
This visualization shows the week-over-week trend for views of on-site recommendations.
Weekly CTR Trend
This visualization shows the week-over-week trend for the click-through rate (CTR) of on-site recommendations.
Revenue
This number shows the total revenue generated by on-site recommendations.
Recommendations Profiles Summary
The Summary table gives a high-level overview of performance of each profile used for recommendations.
Profile Name
This column shows the name (label) of the profile.
Placement
The column displays the location of the recommendations profile, such as a product detail page or a no-results page.
Type
The column displays the type of the profile, such as abandoned cart, welcome notice, custom, or another type.
Viewed
The column displays the numbers of views for the selected profile.
Impression Rate
The column displays the percentage of time the recommendations loaded on the page.
Products Clicked
The column displays the number of products clicked from the selected profile.
CTR
The column displays the click-through rate for the selected profile.
Conversion Rate
The column displays the conversion rate for the selected profile.
AOV
The column displays the average order value (AOV) attributed to the selected profile. The AOV considers all the products in the transaction, and this calculation is based on a 24-hour window. It includes both campaign- and category-related products and any other products purchased in the same transaction.
Note: Revenue only counts products that were interacted with through the campaign/category. Because of this difference, AOV can be higher than revenue in some cases.
Revenue
The column displays the revenue attributed to the selected profile.
View profile
The column provides a link to view the associated recommendations profile. Clicking this link will take you to the Profile Editor for the selected recommendations profile.
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