Our guide to help you roll out sophisticated and dynamic product labels for your product groups.
The Label manager allows you to group products in your data feed in a way that is meaningful to you. Labels can be implemented for campaign structure, organisational purposes, identify under or over performing, high/low margin products and more. It's a way to segment your data using any combination of attributes and performance. Labels can be created and applied at master and partner level. The rules you use for these labels ensure they update automatically as products qualify under the criteria (or move out).
There is no limit to the kind of labels you can create on the IR platform, they can allow you to really drive performance through product data and take your product marketing activity to the next level.
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