[BEST PRACTICE] IR Advice For Google Promotions

BEST PRACTICE: IR Advice For Google Promotions

Dos

Do make promotions accessible to all your customers

Do make promoted products clear to the user – the promotion title must clearly disclose any redemption requirements

Do ensure that the confirmation of promotion receipt is clear - Users' receipt of promotions must be clearly confirmed by the point of purchase - discounts must not already be shown on the Product landing page, but given in the cart or at checkout. Since prices in your feeds must match the prices on the landing page, promotions will not be considered added value and are not eligible for Merchant Promotions

Do ensure that a promotion for free or discounted shipping must be associated with a redemption code

Do add a redemption code for free or discounted shipping

Do ensure that your promotion titles are concise, easy to understand, accurate, and only represent the value of the specific deal being promoted - the title of the promotion should not attempt to trick users by stating different deals or otherwise misleading customers.

Promotions must add value above and beyond the product’s current price - Promotions should provide a monetary discount or an additional good or service not normally associated with the purchase.

Do offer a minimum discount amount of at least £5 or 5% off the current price of the item.

Do ensure your promotions adheres to Google’s Editorial Policies

Don’ts

Do not use "Up to" in your promotion titles. This is not allowed by the programme's policy. For instance, with "Up To 40% Off", the merchant needs to state a minimum discount.

Don’t leave our redemption codes for free or discounted shipping. I.e. for promotions such as "FreeUK_SatDelivery".

Don’t reflect the reduction in the SKU price on the Google Shopping product page or your product landing page, but ensure you apply this at checkout or point of sale.

Do not restrict promotions to specific payment methods which are different from the website's normal payment restrictions.

Do not promote the following products through promotions:

Aids to Pass Drug Tests

Alcoholic Beverages

Casinos and Gambling Equipment

Dangerous Products

Endangered Species

Fake Documents

Financial or Other Related Products

Healthcare and Medicine

Human Remains and Body Parts

Illegal Hacking

Immovable Property

Live Animals

Online Gaming Goods and Currency

Stolen Property and Lock Picking Devices

Traffic Devices

Vehicles

Data Management Module (Core/Mandatory)