Product insights bring to light both high-level and granular views of how your products are performing. With this powerful tool, you’ll gain visibility into product performance, how shoppers interact with your products, and suggested action steps to further optimize performance.
See a demo with highlights of this report here.
Note: To see information about general report functionality, such as date ranges, scheduling, KPIs, and downloads, click here.
Top Products
At the top of the overview page, there are highlights showing the products viewed, products sold, and total revenue for all products during the selected time frame.
Products Viewed
The products with the most views (in your currently selected date range) is highlighted at the top, as well as some other metrics such as Transactions and Conversion to easily compare it to your other top performers in this section.
Products Sold
The products with the highest revenue generation (in your currently selected date range) is highlighted here.
Total Revenue
The products involved in the highest number of transactions (in your currently selected date range) is highlighted here.
Performance Quadrants
Below the highlights are the Performance Quadrants section, which is a breakdown unique to Athos Commerce that shows groups of products that are Underexposed, Overexposed, and Best Performers, with suggested action steps for each group. Is a product overexposed? Try checking for product page issues, or lower the price.
Quadrant: Best Performers
Items in this quadrant have a high conversion rate and many views! A lot of people see this product, and many who do go on to purchase it.
Suggested action - Raise Price: Keep up the good work, and possibly consider raising the price on this high-demand product.
Quadrant: Needs Attention
Items in this quadrant have a low conversion rate and low views. Not many people see this product, and those who do don't typically buy it.
Suggested actions:
- Merchandise: Increase exposure by promoting the product.
- Audit: Increase conversion by checking for page issues or by lowering the price.
- Prune: Remove the product from Google search results to decrease product bloat.
Quadrant: Overexposed
Items in this quadrant have a low conversion rate but many views. A lot of customers are seeing this product, but few want to buy it.
Suggested action - Audit: Increase conversion by checking for page issues or by lowering the price.
Quadrant: Underexposed
Items in this quadrant have a high conversion rate but low exposure. Not many people see this product, but those who do purchase it consistently.
Suggested action - Merchandise: Increase exposure by promoting the product.
Product Detail report
Within a quadrant, you can click a product's name to view details about it. This will open a new window with the Product Detail report. Click here to read more about this report.
All Products
Below the quadrants, you’ll find a breakdown table, which displays highly detailed information about every touched product. From views to carts to revenue, there are many ways to sort, filter, and analyze this raw information.
Product Name
This column displays the product's name. Click the hyperlinked name to be taken to the Product Detail report for that specific item.
Product SKU
This column displays the SKU of the product for this row. You can click any SKU to get more info about its performance on the Product Insights Detail page.
Search
This column displays how many clicks for this product resulted from a customer searching on your site.
Nav
This column displays how many clicks for this product resulted from a customer browsing category navigation on your site.
Athos Clicks
This column displays the total number of clicks from any Athos-powered page.
Calculation: Search Clicks + Nav Clicks (the 2 columns to the left)
Non-Athos
The total number of times this product was viewed, and not as a result of being clicked in a Athos-powered page.
Calculation: Views - SS Clicks
Views
This column displays the total number of times this product was viewed during your selected date range. Requires IntelliSuggest view tracking to be installed on your site.
Exits
This column displays the difference between the number of Views a product had versus how many times it was added to someone's cart.
Calculation: Carts - Views
Carts
This column displays the number of times this product was added to someone's cart. Requires IntelliSuggest Cart tracking to be tracked on this report.
Abandons
This column displays the difference between the number of times this product was added to a cart versus how many times it was purchased.
Calculation: Transactions - Carts
Transactions
This column displays the total number of transactions this product was purchased in.
Conversion
This column displays the overall conversion rate of this product during your selected date range.
Calculation: Transactions ÷ Views
Units Sold
This column displays the total number of units sold of this product.
Avg Units Sold
This column displays the average number of units sold each time this product is purchased.
Calculation: Units Sold ÷ Transactions
Revenue
This column displays the total sales revenue generated from sales of this product during your selected date range.
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