Searches 2.0 report

Note: This report appears to merchants using Beacon 2.0. If you are still using Beacon 1.0, you will still use the Search report here.

The Searches report helps you understand how shoppers interact with search in your store. It shows what your shoppers are looking for and provides a convenient link to merchandise each term.

See a demo with highlights of this report here.

Note: If you see a blank report with no data, you most likely have not yet upgraded to Beacon 2.0. Click here to see more information about this migration.

You can switch between the Search 1.0 and Search 2.0 report directly under the report's date selection and search tool. The visualizations will differ between the two reports.

The Searches report includes two new visualizations that inform merchants of what is happening with their search activity:

Searches with filters
Searches with sorts

Note: Visualizations (widgets) are sorted in descending order.

To see more about general report functionality, such as date ranges, scheduling, downloads, and filtering report data, click here.

Note: For performance reasons, the Search report is limited to the top 10,000 groups of queries (10,000 rows in the table).

Visualization and report options

In any visualization on the report, click the kebab menu (three dots) at the top right. Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the visualization in full-screen mode. The top right corner of the report has a separate kebab menu that offers "Download" and "Present" along with the options to create or manage schedules for sending this report.

Searching the report

By default, the report includes filter data for all refinements. However, you may click the "Search" button at the top of the page and use the tabs along the top to include or exclude terms. A new "Search" window will appear and allow you to type in a search term and apply it to the report.

You can also search for specific keywords within this report; simply click the "Search" button at the top of the report. Search for the desired term and click "Apply" to save this refinement. The report will update to display your selected search.

Note that you can choose the "Include" tab or "Exclude" tab (or both) to choose which terms to include in and exclude from the report.

To remove the applied search term, click the "Search" button again and un-check the search term, then click "Apply". The report will reset to its original state.

Visualizations

Total unique searches

This value shows the total number of unique search queries during your selected date range.

Impression Rate

This value shows the percentage of search results viewed by shoppers during the selected date range.

Click-through Rate

This value shows the percentage of viewed search results that shoppers clicked on during the selected date range.

Total Revenue

This value shows the total value of products sold from search results during the selected date range.

Zero Results Rate

This value shows the percentage of searches with zero results during the selected date range.

Unique Products Clicked chart

The chart shows you how many search clicks occurred each day during the selected date range. It is helpful in measuring the variance of what people are searching for each day. The greater the number, the more varied the terms that people are searching for.

Search Performance chart

This chart shows shopper behavior during the selected date range: the total number of products viewed and clicked.

Search Summary

The search summary table provides a summary of all search terms and any refinements (filters, sorts) applied by a shopper.

Search Query

This represents the unique search query value entered by a shopper on the merchant's website (the query is captured after the term is keyed in and the user clicks <Enter>). Unlike in the Searches 1.0 report, similar search queries are no longer grouped together; instead, individual search queries are listed separately in this table.

Note: If you have a query replacement configured for a term, it will show what the shopper originally typed, not what the search was changed to.

Search Count

This represents the total number of searches for that specific query over the selected date range. The more commonly occurring terms should have more attention paid to them.

Impression Rate

This column displays the percentage of impressions made for the specified search.

CTR

This column displays the percentage of viewed searches that were clicked by a shopper.

Add to Cart Rate

This column displays the rate at which the selected search was added to a shopping cart.

Conversion Rate

This column displays the percentage of searches that resulted in a purchase.

Revenue

This column displays the revenue generated by the specified search results.

Actions

This column provides a helpful link to either create or edit a merchandising campaign. The link goes directly to a merchandising campaign for the selected search query. If a campaign already exists, the link will take you to the existing campaign. If no campaign exists, the link will automatically create a new campaign for you based on the term.

FAQs

Why are empty searches shown in my report?

“Empty searches” are triggered when a shopper clicks into the search bar and hits <Enter> without typing anything. This still sends a valid search request to the API (effectively telling it to “search all products”), which is why this is included in reporting. We’re surfacing these in all search-related reports to provide a complete picture of search activity on a site.

Seeing a high count of empty searches helps you understand how shoppers are interacting with your site and whether your search bar behavior is optimized. It can also explain higher-than-expected API usage or costs since each empty search still triggers a results request.

You can use this insight to decide whether to update your site behavior (e.g., prevent submitting a blank search, or prompt users to type a term).

If you feel that the volume of empty searches skews your graphs, you can filter out “empty searches” using the filters at the top of the report:

Click the Search filter.
Click the Exclude tab.
Select {empty}.
Click the "Apply" button.

This will then focus your report only on typed queries.

By default, we’re keeping these empty searches visible so you have full transparency into shopper activity. Seeing these can actually help you identify behavior patterns or technical setup opportunities. For example, if you’re seeing a lot of empty searches, it may mean your shoppers are unsure what to type or that your site allows blank search submissions. Your dev team can disable this if you prefer.