Built-in search uses dated technology to deliver results. What problems does this cause, and how can 3rd party intelligent site search help?
Spelling Correction
Built-in search
Common misspellings return zero results.
Intelligent search
Automatically corrects misspellings to match with on-site products.
Stemming & plurals
Built-in search
Root words, plural words and words with suffixes return zero results depending on how product data is entered.
Intelligent search
Doesn’t need to be programmed to understand that “dress” and “dresses” should return the same products.
Synonyms
Built-in search
No method for managing synonyms. Searches return zero results.
Intelligent search
Provides method for managing synonyms.
Special characters & abbreviations
Built-in search
Queries that include common abbreviations or character replacements for certain words will either return zero results, or poor results due to basic keyword matching algorithms
Intelligent search
Queries that include common abbreviations or character replacements for certain words return accurate results.
Ranking of results
Built-in search
Products that are most relevant to the search are not near the top.
Intelligent search
Results are ranked properly. Products that are most relevant to the query are placed at the top of results.
User navigation
Built-in search
Due to the high volume of returned products from many categories, left navigation pane becomes flooded with filtering options.
Intelligent search
Greatly reduced volume of products results in fewer filtering options, making navigation simpler and more relevant.
Data optimization
Built-in search
Retailers must manually optimize and manipulate their data, often in strange ways, to get the results they want from popular searches.
Intelligent search
Manual optimization is minimal and limited to easy merchandising controls or synonyms.
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