Step 2: Create a custom audience on your Google Analytics account
In GA4, an audience is a group of users who share specific characteristics or behaviors, such as users who completed a certain action on a website or app, or users who visited a specific page.
In simple terms, an audience is a group of users that you want to monitor based on any combination of interactions in a given timeframe. The audience allows you to segment the users based on events, dimensions, and metrics important to a business. In the context of Searchspring, you will need to create an audience to understand how search activity relates to your E-commerce events like purchases.
Please follow this article which will guide you on how to create an audience for Searchspring in your Google account.
Step 3: Re-connect to your Google account from the Searchspring management console
As we transition from UA to GA4, all customers will need to re-authenticate the Searchspring app in order to continue using the GA4 API.
This re-authentication process is necessary to ensure that your app is securely connected to the GA4 API and has the appropriate permissions to access your GA4 data.
To re-authenticate your app, you will need to follow the instructions provided in this article.