This article will help guide you to verify site search tracking on Google Analytics 4 (GA4).
Please follow the steps below
In the Admin panel navigate to 'Data Streams' settings
From there, select 'Add stream' and select 'Web' from the dropdown.
Enter the URL of your website and stream name (the stream name does not matter).
Ensure the "Enhanced measurement" is toggled on and then click on the gear icon to expand this enhanced settings list.
First ensure that you have enabled 'Enhanced measurement' as shown below. Then select the little gear icon on the right to expand this enhanced settings list. Make sure that 'Site search' setting is enabled.
You can further verify your 'Site search' settings by clicking on the 'Show advanced settings' to verify that your site is using one of the query parameters listed in the box. If it is not you can add that in.
The query parameter is between the ? and = in your website URL after completing a search.
https://www.testshop.com/collections/shop?search=rugs
Some sites use different search parameters such as 'searchterm'. You'll want to ensure the search parameter used on your site is included in this field.
for example : https://www.testshop.com/search.aspx?searchterm=dress
Make sure you save your changes before exiting the Enhanced measurement tab.
Note : Query parameters cannot have additional characters like "_", "-" etc. If you need such query parameters you will need to reach out the Searchspring support team for this change needs to be updated with your Searchspring Integration/White Glove service.
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