How does it work?
Searchspring incorporates Natural Language Processing (NLP) to automatically extract keywords from the existing product description field in a customer’s product catalog. The extracted keywords are then used to improve product discovery for shoppers.
NLP technology can improve product discovery based on data already available from a customer’s data feed. Searchspring makes it easier for shoppers to more accurately find the products they are looking for, thus increasing overall conversion.
With the introduction of NLP Product Discovery, Searchspring can utilize that valuable data while maintaining quick product discovery without affecting search performance of your site.
Who can use this feature?
NLP Product Discovery is included for all Searchspring customers on the Expert Tier. This function will be available in Q2 of 2024.
How to enable the feature
Once NLP Product Discovery is made available by the customer support manager, you may enable and configure the feature under Site Customizations/Search Optimizations.
Initially, upon opening this window, the user will see two calls to action (CTAs): the option Activate Now and a link to Read more about the feature in our knowledge base.
When you click Activate Now, a pop-up window will appear, allowing you to utilize the appropriate description field per your platform (Shopify, Magento 2, BigCommerce, etc.); alternatively, you can select the option Select a Custom Field, which lets you choose the necessary field from your data. A drop-down menu will list all available field names.
For merchants with a custom feed (i.e., CSV or JSON connectors), the system will default to the Select a Custom Field option. In the drop-down list, choose the field within your data that corresponds with the most detailed product description (such as "extended product description" or similar).
Once this setup is finalized, a new window will appear: "Feature Enabled" and the system will process the data on a daily basis.
How long does it take to show up in my search results?
After all data has been processed (which could take up to 24 hours), you will have access to an updated search preview, which displays a result match incorporating the search logic (including NLP). To see this information, go to Search Preview in the SMC and conduct a search using a term that matches.
Search results in which a term match was found for any keywords generated by this feature can be viewed via the search preview under "NLP Logic". The View Details window will provide an indication of when there was a match with keywords generated by this feature.
Below are the results of the same search once the NLP feature is enabled, which includes a keyword generated by NLP:
In the case where there is an NLP match in addition to a match on existing searchable fields, the "Matches in" section will have the appropriate fields and/or NLP indicators displayed.
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