Messaging Recommendations include Email and SMS Recommendations that can be used in your marketing automation provider's templates. This feature is available for both Klaviyo and Dotdigital platforms. It is designed to drive a more engaging shopper experience, with the ultimate goal of enticing shoppers to return to your website and complete or expand their order.
Part of the Searchspring Personalization Suite
Searchspring Personalized Messaging Recommendations is a key component of the Searchspring Personalization Suite. This product extends the reach of our personalization offering so that we can truly weave personalization throughout the shopper’s journey.
Without personalization, campaigns sent to a shopper after they leave the site often use simple recommendation concepts or manual business rules such as “best selling” or “trending.” Those recommendations are not truly personalized. All shoppers receive similar recommendations regardless of how relevant those products are to the individual shopper.
Searchspring Personalized Messaging Recommendations in an email or SMS increases the relevance of the recommended products sent in a marketing or post-purchase campaign. Our true personalization uses shopper behavior and shopper preferences based on each shopper’s on-site activity.
How It Works
Whenever shoppers visit a site, they provide information about their interests in the form of pages they visit and the products they view. Every time a shopper views a product, adds a product to the cart, or completes an order, Searchspring’s personalization algorithm learns from those actions to better understand the shopper’s intent and predict what that shopper wants to buy next. Those predictions generate recommended categories, brands, and products that are used to personalize their experience and get the right product in front of them at the right time. By engaging Searchspring Personalization throughout the shopper's journey we are able to provide a consistent experience both on the site and in their inbox.
What Makes Our Email and SMS Recommendations Special
At Searchspring, we believe in setting new standards when it comes to Personalized Recommendations. Here's why our Messaging Recommendations stand out from the rest:
- Customizable Rules for Merchandisers: Use our Search Management Console to curate and customize personalization rules effortlessly. You can set up Advanced Rules to customize a Personalized Recommendation profile, and those rules will be applied across your store and Messaging Recommendation campaigns. This allows you to maintain consistent merchandizing rules and personalized recommendation behaviors. Take control of your recommendations and deliver a seamless experience to your shoppers.
- Personalization Based on Email-Open: We take personalization a step further by calculating it on email-open and on SMS-open, rather than just on send. By doing so, we ensure that our recommendations are hyper-relevant, aligning with the recipient's most recent activity. Stay in sync with your shoppers and provide recommendations that truly matter to them.
- Cutting-Edge Machine Learning and AI Analysis: With every indexing of your feed, we employ advanced machine learning and AI analysis to deeply understand your site's data. Unlike others, we go the extra mile by performing frequent indexing for all sites, ensuring that our data remains synchronized and up to date with any changes made to your site. The result? Unparalleled accuracy and relevancy in generating recommendations, regardless of when they're needed.
- Truly One-to-One Personalization: We believe in delivering a personalized experience that's unique to each customer. Our Messaging Recommendations are tailor-made for every individual, reflecting their preferences and interests. Say goodbye to generic suggestions and embrace a personalized journey for each shopper.
Experience the difference with Searchspring's Personalized Messaging Recommendations. Unleash the power of advanced technology, individualized personalization, and easy customization to enhance your shoppers' journey like never before.
Create Klaviyo Recommendations
Click here to learn how to create messaging recommendation intelligence in Searchspring and inject it into Klaviyo.
Create Dotdigital Recommendations
Click here to learn how to create messaging recommendation intelligence in Searchspring and inject it into Dotdigital.
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