Messaging Recommendations include both Email and SMS Recommendations that can be used in your marketing automation provider's platform. This feature is available for both Klaviyo and Dotdigital users. It is designed to drive a more engaging shopper experience, with the ultimate goal of getting the right product to the right person at the right time.
The Newest Member of the Personalization Suite
Searchspring Personalized Messaging Recommendations is the final piece of the Searchspring Personalization Suite. This product rounds out our personalization offering so that we can truly weave personalization throughout the shopper’s lifecycle.
Before personalization, campaigns sent to a shopper after their initial transaction used simple recommendation concepts or manual business rules such as “best selling” or “trending.” The recommendations were not truly “personalized.” All shoppers received similar recommendations regardless of how relevant those products were to the individual shopper. The hope was that a shopper becomes reengaged simply by seeing another product no matter how relevant.
Truly personalizing the recommendations in an email and over SMS increases the relevance of the recommended products sent in a marketing or post-purchase campaign. True personalization uses shopper behavior and shopper preferences based on the shopper’s on-site activity.
How Does It Work
Whenever shoppers visit a site, they provide information about their interests in the form of pages they visit and the products they view. Every time a shopper views a product or adds a product to the cart, Searchspring’s personalization algorithm learns from those actions to better understand the shopper’s intent and makes predictions about what that shopper wants to buy. Those predictions generate recommendations that are used in Messaging Recommendations.
What Makes Our Email and SMS Recommendations Special
At Searchspring, we believe in setting new standards when it comes to Personalized Recommendations. Here's why our Messaging Recommendations stand out from the rest:
- Customizable Rules for Merchandisers: Use our Search Management Console to curate and customize personalization rules effortlessly. You can set up Advanced Rules to customize a Personalized Recommendation profile, and those rules will be applied across your store and Messaging Recommendation campaigns. This allows you to maintain consistent merchandizing rules and personalized recommendation behaviors. Take control of your recommendations and deliver a seamless experience to your shoppers.
- Personalization Based on Email-Open: We take personalization a step further by calculating it on email-open and on SMS-open, rather than just on send. By doing so, we ensure that our recommendations are hyper-relevant, aligning with the recipient's most recent activity. Stay in sync with your shoppers and provide recommendations that truly matter to them.
- Cutting-Edge Machine Learning and AI Analysis: With every indexing of your feed, we employ advanced machine learning and AI analysis to deeply understand your site's data. Unlike others, we go the extra mile by performing daily indexing for all sites, ensuring that our data remains synchronized and up to date with any changes made to your site. The result? Unparalleled accuracy and relevancy in generating recommendations, regardless of when they're needed.
- Truly One-to-One Personalization: We believe in delivering a personalized experience that's unique to each customer. Our Messaging Recommendations are tailor-made for every individual, reflecting their preferences and interests. Say goodbye to generic suggestions and embrace a personalized journey for each shopper.
Experience the difference with Searchspring's Personalized Messaging Recommendations. Unleash the power of advanced technology, individualized personalization, and easy customization to enhance your shoppers' journey like never before.